Services
Design and research leadership for early-stage teams.
I help founders validate a product vision with real users, turn it into a
shipped product, and build the design function to sustain it. Available for
fractional, interim, and advisory engagements.
Product Vision to Prototype
Rapid, high-fidelity AI prototyping that unites stakeholders and moves a
concept from idea to a Sales- or leadership-ready demo in weeks, not
quarters.
- Ideal for
- Founders and pre-PMF teams who need to show the product, not describe it.
- Proof
-
At OPAQUE, the first vision prototype for the flagship agentic-workflows
product was CEO-aligned in month one and used by Sales in live demos
within the first quarter. It went on to Phase 1 UX shipped into engineering.
Discovery & Research Operations
Standing up a company’s research and product-discovery operating model
from zero: hypothesis-testing frameworks, Design Sprints, voice-of-customer
and customer-insights programs, and research programs run to a validated
key result.
- Ideal for
- Teams making big bets on anecdotes, or sitting on customer feedback nobody has organized.
- Proof
-
At OPAQUE, problem validation with ~150 research participants plus two
rounds of interviews (n=13) corrected who the primary buyer was and what
would trigger a purchase. At Artera, I scaled research from ad hoc to
six studies and 925 participants in two quarters.
Design & Product Leadership
Building and running the design function: hiring, design systems, and the
cross-functional alignment mechanisms (customer advisory councils,
GTM-to-product feedback loops, quarterly planning) that keep a leadership
team pointed at the same roadmap.
- Ideal for
- Companies standing up design for the first time, or rebuilding it after a shift in the product or the team.
- Proof
-
At Artera, 4 hires and 3 promotions in year one, 99% design-system
adoption, and 100% design retention through two rounds of layoffs. At
OPAQUE, a GTM-to-product feedback loop later adopted into the CEO’s
market-intelligence process.
Ways to work together
Scoped to your stage.
Fractional & interim
Part-time design and research leadership for a team that isn’t ready for, or is between, full-time heads of design.
Advisory
Targeted help on a specific problem: a hiring plan, a research program, a planning process, or a prototype for a pitch.
Joining your team
I’m also open to full-time Head of Design and Principal Designer roles at early-stage companies.
Tell me what you’re building.